Museum with Cultural Outreach
MACAM follows an ambitious outreach program to promote art appreciation and creativity. It is directed to students and to cultural and educational institutions, as well as to the general public. The program has numerous activities which include:
MACAM organizes conferences and workshops on the arts, involving artists, academics, and professionals from various art fields. The events bring the artists and the public together, sharing and exchanging insights and experiences.
Art students from Lebanon and abroad explore their respective cultures while working on common projects. In 2011, the Beirut – Berlin program was organized for graphic design students of the American University of Beirut and the Akademie Weissensee in Berlin. In 2012, the Beirut – Munich program was organized for students of the Lebanese American University, and the Akademie der Bildenden Kuenste in Munich.
Awards and Prizes
In 2013, architecture students from the top nine architecture schools in Lebanon were asked to submit design proposals to convert the two factories of MACAM at Alita into an art museum. Exhibiting the design entries, and offering prizes to the winners will encourage those students, and involve them and their communities in appreciation of art and architecture.
MACAM offers awards for the best book design at the Beirut Art Book Fair. It aims to foster excellence and innovation in book design and production. It showcases the creativity of Lebanese graphic designers, printers, and publishers in seven categories: academic books, art books, children’s books, exhibition catalogues, limited edition books, literature books, and poetry.
MACAM offers prizes for best photographs taken at its events, such as the ‘Beirut Art Book Fair”. It encourages the young photographers to learn and experiment by interacting directly with the people and the exhibits of every event.